Our Founder

Meet Saria Parker, the founder of Sportsimist — a career and lifestyle brand for women in sports business. With experience at the NBA, Fanatics, and NASCAR, Saria launched Sportsimist to create the space she never saw in the industry: one where women, especially women of color, feel seen, supported, and empowered.

What began with a denim jacket has evolved into a global movement, from mentorship to merchandise to the signature Sportsimist Summit.

At its core, Sportsimist is a reminder: you are allowed to be exactly who you think you are.

Our Mission

To create a world where women in sports feel seen, supported, and unstoppable both on the career path and in life.

What We Do

  • The Sportsimist Summit

    Our signature event where real conversations, real connections, and career breakthroughs happen — all in one day.

  • Thought Leadership & Content

    Whether it’s our Dear Women in Sports quotes or pay equity insights, we create for impact.

  • Capsule Collection Merch

    Featuring our iconic denim jacket and “It’s a Beautiful Day to Be a Woman in Sports” crewnecks. Our Merch will carry you through every season.

Core Values

Keep the Faith

We believe in divine timing, spiritual grounding, and trusting the journey — even when it's hard.

Never Gatekeep

We believe in pulling up chairs, sharing game, and making the table bigger for women in sports.

Be Disruptive

We don't just want a seat — we create new rooms. We aren't afraid to disrupt.

Fear is Not an Option

There is absolutely no reason to play small.

Accessibility is Queen

Whether virtually or IRL, our work is built to be accessible, inclusive, and real.