About Sportsimist

Sportsimist is a lifestyle and events platform creating space for women in sports business to connect, grow, and lead.

Founded by Saria Parker in 2021, Sportsimist began as a digital community built on faith, accessibility, and impact, a place where women in sports could see themselves represented, supported, and celebrated.

What started as an online movement evolved into a national platform known for its signature event, The Sportsimist Summit, a one-day immersive experience designed to spark connection, confidence, and collaboration among women across every corner of the sports industry.

Our Founder

Meet Saria Parker, the founder of Sportsimist — a career and lifestyle brand for women in sports business. With experience at the NBA, Fanatics, and NASCAR, Saria launched Sportsimist to create the space she never saw in the industry: one where women, especially women of color, feel seen, supported, and empowered.

What began with a denim jacket has evolved into a global movement, from mentorship to merchandise to the signature Sportsimist Summit.

At its core, Sportsimist is a reminder: you are allowed to be exactly who you think you are.

Core Values

Keep the Faith

We believe in divine timing, spiritual grounding, and trusting the journey — even when it's hard.

Never Gatekeep

We believe in pulling up chairs, sharing game, and making the table bigger for women in sports.

Be Disruptive

We don't just want a seat — we create new rooms. We aren't afraid to disrupt.

Fear is Not an Option

There is absolutely no reason to play small.

Accessibility is Queen

Whether virtually or IRL, our work is built to be accessible, inclusive, and real.